Google AI Overviews now appear for most major brands
Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google releases September 2026 spam update
Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.
Google's AI contribution pilot pays publishers
Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.
Cloudflare's AI training block now spares Googlebot
Cloudflare‘s Disallow AI Training setting blocks AI training crawlers but not Googlebot. Bing won‘t honor it until early 2027.
Google Search Console adds social and video reports
Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.
How AI tools shape the B2B buying process: A survey of 600+ US business professionals
New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.
Google research reveals pattern-level AI video spam detection
New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.
Google completes its June 2026 spam update rollout
Google‘s June 2026 spam update is done rolling out. See what it doesn‘t target and how to check your site.
Google Launches Open Knowledge Format, an AI Standard
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.
Bot traffic now exceeds traffic from human users
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.