Google AI Overviews now appear for most major brands
Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google releases September 2026 spam update
Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.
Google's AI contribution pilot pays publishers
Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.
Cloudflare's AI training block now spares Googlebot
Cloudflare‘s Disallow AI Training setting blocks AI training crawlers but not Googlebot. Bing won‘t honor it until early 2027.
Google releases August 2026 spam update: What marketers need to know
Google‘s August 2026 spam update finished rolling out on August 21. Learn what changed, what didn‘t, and how to read your data.
Reddit's citations in ChatGPT fall from 3.8% to 0.5%
Promptwatch says Reddit‘s share of ChatGPT citations fell 86% in four days. OpenAI says it hasn‘t changed how it picks sources.
Microsoft Clarity adds an AI Scrape-to-Referral Ratio
Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.
How topical authority spreads (and where it doesn’t) in ChatGPT [Study]
Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.
The Content SEO Manager: How a brand-new role took over content marketing [Study]
We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.
AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.