Know and control your brand’s AI narrative
See the narratives, comparisons, and sentiments that AI assistants repeat about your brand whenever someone asks.
AI is already talking about your brand. Do you know what it's saying?
Are we actually ranking inside of an LLM? The AI visibility score that's provided by Semrush is a piece of how we're reporting that.
Jordan Brannon
President, Coalition Technologies
Your brand has a reputation in AI search
Make sure it's the one you built.
Monitor your brand narrative
See the exact words, phrases, and framings LLMs use when they describe your brand in response to customer queries. Know whether AI is telling your story, or someone else's version of it.
See your specific strengths and areas for improvement
Get a clear breakdown of where your brand's AI presence is working and where it's falling short. Tell your team exactly what to protect, what to fix, and where the biggest gains are waiting.
Measure mentions across key areas
Compare how often your brand gets mentioned for key selling points and positive qualities compared to your niche competitors.
Get strategy recommendations to improve your brand narrative
Semrush reads how LLMs describe your brand and tells you what to do about it. Expect a prioritized action list covering new channel opportunities, messaging gaps, and product positioning plays.
Discover questions and prompts driving your sentiment
Know which topics and questions people ask are helping your reputation and which ones are quietly working against it.
20+ marketing tool reporting integrations
Daily, weekly, and monthly data refreshes
Ready-to-present competitor benchmarks
White-label reporting
Every tool for getting found by searchers everywhere
Don't just take our word for it
4.5
4.5
4.7
4.7
4.4
4.4
Marketers all over the world trust Semrush
28M
Marketing professionals have already used Semrush
35%
Fortune 500 companies use Semrush as their go-to marketing tool
21
International awards for best SEO software suite
How brands grow their AI visibility with Semrush
See how Semrush helps grow your AI visibility
Built for enterprise scale
Semrush for Enterprise helps brands operating across multiple markets, domains, and products win more customers.
FAQ
AI brand sentiment is the tone LLMs apply when they describe your brand in response to user queries. Semrush measures brand mentions in LLM answers as either positive or general, and tracks how that ratio shifts over time. It matters because the narrative AI tools like ChatGPT and Gemini surface about your brand can directly influence purchase decisions, often before a customer ever reaches your website. And if your sentiment ratio is moving in the wrong direction, it could mean your brand is being misrepresented, or that non-positive mentions across the web are shaping what LLMs repeat back to your potential customers.
Semrush One: This trial combines the SEO Toolkit with the AI Visibility Toolkit to give you a complete solution for winning on search everywhere—from traditional search to AI discovery. Take a Semrush One trial here.
- SEO, Traffic & Market, Social, Content, Local, and Advertising Toolkits: 7-day free trial for all plans.
- AI Visibility Toolkit: No trial, but you can explore a free demo report.
- Reporting and Lead Generation Add-ons: 14-day free trial.
Semrush One: This trial combines the SEO Toolkit with the AI Visibility Toolkit to give you a complete solution for winning on search everywhere—from traditional search to AI discovery. Take a Semrush One trial here.
- SEO, Traffic & Market, Social, Content, Local, and Advertising Toolkits: 7-day free trial for all plans.
- AI Visibility Toolkit: No trial, but you can explore a free demo report.
- Reporting and Lead Generation Add-ons: 14-day free trial.
Semrush One: This trial combines the SEO Toolkit with the AI Visibility Toolkit to give you a complete solution for winning on search everywhere—from traditional search to AI discovery. Take a Semrush One trial here.
- SEO, Traffic & Market, Social, Content, Local, and Advertising Toolkits: 7-day free trial for all plans.
- AI Visibility Toolkit: No trial, but you can explore a free demo report.
- Reporting and Lead Generation Add-ons: 14-day free trial.
Semrush One: This trial combines the SEO Toolkit with the AI Visibility Toolkit to give you a complete solution for winning on search everywhere—from traditional search to AI discovery. Take a Semrush One trial here.
- SEO, Traffic & Market, Social, Content, Local, and Advertising Toolkits: 7-day free trial for all plans.
- AI Visibility Toolkit: No trial, but you can explore a free demo report.
- Reporting and Lead Generation Add-ons: 14-day free trial.
START GROWING YOUR ONLINE VISIBILITY TODAY
Get free 7-day access to our marketing toolkits. Cancel anytime.
